The visual allegories are loud, colorful, and impossible to miss. Kurucz addresses the issues that deserve more attention in society including stereotypes, racism, and misogyny. Kurucz says viewers should “interpret the photographs in their own way,” and that he does not want to interfere.
The art and drag scenes in Brazil provide great inspiration for Kurucz’s creative process. Brazil is “livelier, crazier, and more colorful than any other country,” the artist says. The viewer is reminded of the David LaChapelle’s eccentric Pop Art aesthetic, which he also used to ask questions about gender and status. Viewers are also reminded of Miles Aldridge’s cinematic photography style.
The messages are manifold. Kurucz points out how underrepresented darker-skinned women are in Brazilian politics, as well as the unrealistic beauty standards that young girls face. He challenges conventional values, showing the contrast between stylized glamor and restrictive norms – altering our very understanding of “normality.”